My colleague, Juliette Culver, is involved in an interesting project called Operation Sleeper Cell. It's an online multi-user game, with challenges, puzzles, etc. Juliette describes it thus:
Nothing particularly new there (although it looks a good example of its genre). The really interesting part is that they've developed it for Cancer Research. You can donate directly, if you feel you're getting good value from the game, or buy cells in the grid to advertise.
This strikes me as a good example of several behaviours combining beneficially. It takes the open source motivation to be involved in an interesting project to get free developers, adds in the 'pay what you like' freakonomics model from Radiohead and others, mixes up the addictive elements of gaming and sprinkles with people's tendency to want to give to charity.
Who knows if it'll work, but it could be a real model of fundraising for the future. Of course, if they did a 'be a virtual educational technologist' one, then they'd be on to a real winner.
How would this relate to other giving. Is it extra, does it replace existing donors ?
Posted by: james dought | 20/10/2008 at 10:13 AM