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27/06/2008

Comments

AJ Cann

I agree that educators are not generally good at sharing, but I think the reason for the success of Slideshare is simpler that the one you have given - people already have PowerPoint presentations for the conference (familiar technology), so they just bung them on Slideshare. Work out the proportion of people who use Slideshare to it's full potential (i.e. synching an audio narration to their slides) as opposed to simply parking a PowerPoint - that tells you the true reason for the "success" of Slideshare.

Another thing academics are bad at is buying decent gifts for their families when they travel, as opposed to simply scooping up a few free pens/lambs from the conference. (I'm guilty as charged ;-)

nogbad

I agree regarding the sharing thing - it's about least resistance; I can create a PPT and I can upload to Slideshare. It's easy. I really don't want to wade through the Dublin Core before I throw anything into the pot.

Toblerone was invented for purchasing quickly at airports when returning from overseas trips - my contribution to the gift debate as a non-academic who lived abroad for a while :-)

Martin

Re. travel gifts I am under strict instructions not to bring back any more mugs ("Or I'll smash them").

Scott Leslie

Having now spent entirely too much of my life in the morass that are learning object repositories, I believe you are right on 1, 2 and 4. I don't think 3 is wrong per se, but also don't believe it accounts for the majority of failures. And while I think 2 can be true, I think it is easily overstated as the reason for the lack of success.

I think the major reason,though, is what I touched on in this post http://tinyurl.com/3lvevo, and your example of Slideshare helps make the case. The LORs that have succeed have, in my experience, constrained their focus either by media type ('we only offer really good Flash animations' - cf WISC Online) or disciplines (thinking of the medical imaging library here). But too many of them tried to be all things to all people and all content types, and ultimately failed them all. Slideshare, like the Freesound example I use, focuses on providing controls for one specific type of content, in this case slides. By making them natively previewable on the web and then offering embed code to easily reuse them, it offered a relatively seamless way to find and reuse slides (and the upload process ain't too shabby either).

Martin

Scott - yes, I think you're right. "I need photos - I'll got to Flickr, I need a presentation - I'll go to Slideshare. I need something on analogue to digital conversion - errm..."
The point I was making in 3 was that my knowledge of start ups is that they rarely do the thing they set out to do - instead they change and adapt in light of customer reactions (Flickr being a good example, they didn't set out to create a photo sharing service). Research projects don't do this because funding bodies don't like it - you say what you are going to do and then you do it, and if interesting things come up in the meantime you have to ignore them because they don't fit the agreed milestones and workpackages. I agree this may not be a key reason, but it is significant more widely I think in how education responds to new technologies.

Andy Lane

Martin, I have long argued that success of web services depends a lot on picking up on existing social or cultural trends. Sharing or showing photos to others informally or though photo competitions existed before Flickr. Backyard or car boot sales existed well before Ebay provided a new way to sell of unwanted stuff. ppt presentations have been produced and used by school kids to CEOs and mailing these around became common before SlideShare was there.

The interesting point about LORs is what a narrow aspect of social cultural life they serve - academics (and only some academics at that). I think that to really take off there needs to be a greater range of people involved in developing LOs or OERs for a wider range of purposes and that it may also need to evolve into a fairly common 'template' for them that has a relatively simple structure. Photos, slides, videos all have simple overall structures even if the length can vary and usually involve one medium/format. LOs and OERs are often more complex and muliple media upping the effort and time involved for many.

And then there are the distinctions between the things being entertaining and informing led (surface learning lite) or graft and intensity led (deep learning). So what is it that people are sharing of their lives when they share LOs?

Martin

Andy, I've heard this argument before, but I don't really believe it. I don't think people did really share photos (Flickr), or interact via the school year book (Facebook) before. These are new behaviours that the presence of the technologies have created. Let's take Flickr as an example - sure people took photos before, but they usually just put them in albums. Only a small percentage shared them via clubs. But the presence of Flickr means that firstly people share with family and friends more, but they share also with everyone. And the interesting thing that happens then is that this has an effect back into the real world. People start taking more photos and taking photography more seriously _because_ they are sharing.
And LORS may be a small section of society overall, but globally it's a very large population (potentially). Similarly one could argue teachers have always shared good lesson ideas, now they can do it at scale.
The key thing for all these tools is that scale changes the nature of behaviour and the removal of the cost of organisation makes people more inclined to share. It's finding the unit of sharing that's the success factor I think.

Andy Lane

Martin, I fully agree when you say "Only a small percentage shared them via clubs. But the presence of Flickr means that firstly people share with family and friends more, but they share also with everyone. And the interesting thing that happens then is that this has an effect back into the real world. People start taking more photos and taking photography more seriously _because_ they are sharing." But I don't think that negates my view that there were antecedent activities that new technologies have opened up in new ways. They are also all low transaction cost activities in that it does not take much time and effort to do. LORs may suffer from most educational materials taking much longer to do and share than the other activities that have done very well.

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