Main

20/09/2012

Comments

twitter.com/AJCann

"losing £20 has more significance than finding £20"
So how do you explain the National Lottery?

mweller

They cover this in prospect theory - the investment is low against a possible (over-estimated) large outcome and it is phrased as possible win. If you rephrase lotteries as about losing then fewer people partake in them.

The comments to this entry are closed.

Buy

Read

Flickr

Creative Commons

Twitter Updates

    follow me on Twitter