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27/09/2007

Comments

Tony Hirst

The "seeding" is psychological - the prompt in front of the search box ("how do I") encourages the user to put in quite a comprehensive query, more complete than if they were just using the normal google interface, using terms that are also likely to feature in the title of the result the user would like to see...

I'd also guess that the "how do I" text on the page influences the ads that google returns, which should also be relevant to the query...

tony

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