New ways of being open

I've done a guest post for Ken Udas over at Penn State. It's called Exploring new ways of being open, and sets out some of the evolution of the term 'open' in education, from the Open University's perspective.

But more importantly, it contains a Billy Bragg quote, so go take a look.

Bush, digital scholarship and the price of reputation

Our Vice Chancellor gave a talk on Digital Scholarship the other day, a topic that is often on my mind (read: trying to legitimise all this messing around I do). Scholarship, or rather ‘having your scholarship recognised’ which is what people really mean, is all about reputation.

In the pre-digital world this reputation could roughly be pegged to other filters. Publication in journals, books, keynote appearances, research grants: all of these require other professionals to have filtered your contribution, so your reputation could easily be established by the quantity, and quality of these measures. Of course, it meant people learnt to game the system – how to get publications out, how to network so you got invited for keynotes, etc., but on the whole it worked reasonably well if you played along.

But the very nature of the digital world is about the removal of the filter. Anyone can blog, produce a video, podcast, and generally express themselves. So, reputation becomes much harder to verify. This is a problem if we want to start rewarding digital scholarship. Put simply, 100 peer reviewed journal articles probably means you are a decent scholar – 100 (or 10,000) blog posts doesn’t mean anything. So we need to find new ways of establishing someone’s online reputation.

Let’s take Tony Hirst as an example. I think we’d all agree Tony would qualify as a digital scholar. So how would we go about demonstrating this? There would be traditional contributions too, such as developing courses, giving talks, involvement in university projects, etc but let’s focus on the online element. Here are some thoughts:

  • Quality of output – Tony, or colleagues, could be asked to nominate significant contributions (blog posts, videos, etc). Personally, I've always liked the Feedistan post.
  • Appearance on independent rankings – e.g. Technorati, Jane’s 100+ Elearning Professionals to follow on Twitter, or the Wikio UK blog rankings. I take Matt Lingard’s point that, especially with Twitter, these lists don’t really mean much, but if we were trying to establish an overall ranking of reputation, then collectivelythey add some weight.
  • Quantity, or variety, of output – maybe being able to show the range of online activity is important, e.g. blog posts, videos, mashups, etc.
  • Impact – being able to demonstrate that what you have done has been used by others. For example, Tony’s work with the OpenLearn material inspired Jim Groom and David Wiley to incorporate openlearn units into blogs.
  • Testimonials – quotes from others about your work, eg Jim Groom saying “over in Great Britain there is the legendary Open University, rich with an unfair advantage of knowledge and innovation represented by cats like Tony Hirst"

I think any one of these is easy to cheat or game, e.g. by getting into blog wars you can get your technorati rating up, or by publishing very small posts you can increase your quantity, but when taken overall they provide an indication of reputation.

Which brings me on to George W. Bush. Reputation, online or otherwise, is something that it takes a long time to establish, but only a second to destroy. Bush’s failure to twice get the Paulson agreement through congress seems to me less of a failure of the Bill itself (I have no idea if it’s the right approach, and let’s face it, no-one does), but rather a failure of reputation. Put bluntly, the Iraq chickens have come home to roost. Dave Winer first pointed this out, saying:

Flash back to the United Nations on 2/5/03. An impressive almost Presidential Secretary of State, Colin Powell, delivering some chilling news, not coming right out and saying it, but definitely leading you to believe that Saddam has nukes and chemical weapons and stuff even more horrible and is getting ready to use all of it in some unspecified horrible way. .. Well, I did what a lot of Americans did that day, I sucked it up and got behind my government. And they suckered me. And I'll never forget it. I got fooled, and used, and a lot of people died, in the name of freedom, and it was all a lie.

So Bush is suffering from having sacrificed his reputation in order to legitimise the war in Iraq. And if you are going to sacrifice your reputation you had better be sure that a) it’s worth it and b) you aren’t going to need it again.

An awful lot of what us online folks do is not very easily quantifiable. Exactly how does sending a joke message on Twitter contribute to our bottom line? In the long run what we are doing is establishing our own, and by association, our institution’s online reputation. Given Bush’s reputation collapse the next time someone asks you how much is reputation worth you can answer ‘ooh, about $700 billion’.

What does the credit crunch mean for ed tech?

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<Image Wall Street by BreakDennis - http://flickr.com/photos/breakdennis/2093184009/>

Brian Kelly had a post recently, entitled 'Web 2.0 in troubled economic times'. In it he stated:

"In response to a recent post CodeGorilla pointed out that at a number of participants at the Repository Fringe event had felt that use of services such as Flickr and Google should be avoided because such companies were not as well-established as many Universities."


He then goes on to suggest a number of issues we may need to address such as whether institutional IT services will be affected, whether user's expectations will change, etc. He makes the point that internally hosted services may be as much at risk as externally ones.

The BBC's Rory Cellan-Jones has a post in a similar vein, who sees worrying echoes of the dotcom crash.

I've been thinking about this recently, in particular what it means for education, educational technology and all the new types of activity and technologies that those of us in the blogosphere are always promoting.  I see one of two responses happening:

  • Stick to what we know - in uncertain times an understandable reaction is to retreat into what you know best and what has worked in the past. These are not the times to start experimenting with new, risky approaches. For those in education that translates roughly as "stick with teaching subjects we know work, in a traditional manner. Publish in journals and get research funding in. Don't do anything rash."
  • We need to find new models - this takes the opposite view: Now is exactly the time to start experimenting, because the market is tougher and you need to be more flexible. So, finding new ways of teaching, supporting students and disseminating knowledge are the best approaches  to respond to rapidly changing environments.

My feeling is that there will be some derision aimed at those who promote things such as free software, open educational resources, web 2.0 business models, etc. The accusation will be that these sorts of things are fine in a bouyant economy, but they are not practical in a global recession. We will be told that we need to be hard-headed, pragmatic, realistic. My response to this is that Wall Street is not renowned for being populated by whimsical, altruistic dreamers and hard-headed pragmatism doesn't seem to have got us very far, so maybe there is something in all this openness.

On a more general note, that response will be difficulto argue against, particularly in the US, it seems to me. The next time someone suggests a comprehensive health plan for instance, it would be difficult to dismiss it as too costly, or un-American, as the response will surely be "what, compared with putting $700 billion dollars into banks?".

I'll leave the last word with Rory Cellan-Jones, which is a nice reminder of how current context can make people lose sight of the bigger story:

Early in 2000, my BBC bosses briefly made me internet correspondent, just as the dotcom madness neared its peak. By the end of the year they had decided that the internet was "over" - as a story at least - and sent me back to the business beat.


Education is like freeze-dried coffee

(I'm writing a piece for On the Horizon, which Michael Feldstein is editing. In case it doesn't survive the cut, thought I'd share this analogy)

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<Image by roadsidepictures http://flickr.com/photos/roadsidepictures/2634835504/sizes/o/>

The (higher) education process is largely one of enculturation, whereby students learn how to become members of the higher education community. This is appropriate for many domains and careers, but not for all and while inflexibility in the subject content may be addressed by using third party content, the inflexibility of the process is not, because the process is itself embodied in physical structures of universities. As it stands, higher education is rather akin to freeze-dried coffee – regardless of the input, the output invariably tastes of the process.

Digital literacies

I was asked to provide some thoughts on digital literacies for the Vice Chancellor, but rather than just do a dead email, in keeping with the spirit of the topic, I thought I'd put them in a blog post.

This isn't the research related view, but rather a personal perspective. Here are what I think are interesting about what we might term new digital literacies:

  • Different voices - think of the bloggers you read the most. It might be people like Stephen Downes, David Warlick, Will Richardson, D'Arcy Norman, Alan Levine, Scott Leslie, Tony Hirst, etc. Now consider the top-cited researchers in educational technology journals. I'm not sure who they are, but my guess is it probably won't bear much resemblance to your top blog list. There are a few exceptions (Grainne Conole, Terry Anderson come to mind), but generally I think blogs have allowed people to find a different voice, and that has allowed very good writers who perhaps didn't find the academic journal an appropriate publishing outlet to have a voice.
  • Reuse as an artform - Steve Jobs is fond of quoting Picasso's "Good artists borrow, great artists steal". The same might be said for new digital literacies "good educators borrow, great educators mashup". Taking existing material be it content, data, tools, and remixing it isn't just a shortcut or convenience, it is an independent skill of its own.
  • Becoming a broadcaster - educators need to re-envisage themselves as broad-(or narrow)-casters. A lecture is a form of broadcast. You now just have many alternatives. Creating videos on your PC is, if not simple, at least achievable. Creating podcasts is a doddle. You can blog, slidecast, webcast, or hold forth in SecondLife. These are considerable skills to acquire, see for example the videos of Michael Wesch for how good they can be. Also, if you have the time watch all of Wesch's hour long lecture on a portal to media literacy to appreciate how the new digital literacies are not just nice add-ons but essential if we are to get students to participate in education.
  • Multiple outlets - an additional point to the above, you now have many different possible outlets for your material, and often for the same material. A paper may appear in the conference proceedings, on your blog,on slideshare, scribd, etc. There are multiple ways of finding an audience.
  • Social motivation - why do all this? Partly it's for the creative itch, we like to express ourselves, but more prominent in the digital literacies is the social motivation. If you post something you may get comments back, which may start a dialogue, which may lead to the expansion of your network.
  • New metrics - I have talked a lot about this in the past, and I still don't know what the answer is. As I've often said, I don't want technorati to replace my RAE rating because it would end up influencing behaviour. But I do know that many of the traditional metrics we apply in higher education (e.g. publishing in 'quality journals' whatever they are), are simply irrelevant to understanding digital literacies.
  • Openness as a starting point - following up from my previous post, part of acquiring digital literacies is about a mindset also. One of the cornerstones of this is that you start out with openness as a default - it may not always be appropriate, but it's where you start from. That way reuse, conversation and your own literacy develop.

The business of education

Tony outlined some web 2.0 business models the other day. Stephen Downes picked up on this, and commented

"[I] am compelled to think that the disaster that happens when democracy is for sale is nothing compared to what will happen when learning is for sale"


As Tony was thinking about SocialLearn, this is something I've been musing over for a while too. So, I offer this post up in the spirit of debate, because even putting the words business and education in the same sentence is heresy for some, and yet I think we will face some very difficult choices in this area over the coming decade, so we can't ignore it.

I think we should be clear that any Vice Chancellor will already tell you that education is a business. Even if students don't actually pay themselves and are funded by government, freedom of choice as to where they go, effectively creates a market. Lecturers, administrative staff and librarians don't work for free and buildings don't build themselves. Universities are therefore competing for students, and so will offer courses they think are attractive, facilities that are appealing and trade on a brand name. To this extent education is already 'for sale', and it is difficult to see how within current society it will change.

But, the situation is likely to get more complex and if the business aspect is currently hidden then it is will become more explicit. The driving forces behind this change are numerous, here are some candidates:

  • Decreasing Government funding - the model of Government paying for the entire student education has been dwindling since they cut maintenance grants in the UK, and similar trends have been seen globally. With top-up grants and cutting of ELQ funding in the UK we can see a general move towards universities having to become less reliant on subsidy (I'm not saying this is a good thing, just highlighting it as a pressure on Higher Education).
  • Increased competitiveness between universities - the explosion in student numbers during the 1990s saw expansion in higher education institutions. Now that these numbers have levelled off, there is increased competition between these institutions for students.
  • Globalisation - many 'Western' countries specifically target overseas students, who bring in more funding. It is likely that host country universities will fight back against this, moving competition on to a global scale.
  • Increased complexity in the education market - if you are a learner with a specific requirement then universities are no longer your only option. Not only are there commercial organisations who may offer training, but there are a range of other providers who have educational content which may meet your needs, e.g. Sky, BBC, The Guardian, YouTube, OERs, etc.
You may disagree with my list, but I think these are all observable forces and there are probably more. As I've already mentioned, my intention is not to argue that these are benevolent forces, but that we should recognise them and consider how higher education should respond.

I think there are two broad tactics, and then many different interpretations of each. The two main responses can be labelled political and pragmatic (they are not mutually exclusive, you could engage in both). A political response is what I guess Stephen would advocate - these argues that the existing society which creates these pressures is at fault and we should seek to change that. The pragmatic response (which I guess I'd advocate) argues that we should find practical ways of operating within this new environment.

So, to come back to the business models, here are some questions which I genuinely don't know the answers to, but which we may have to find soon.

  1. Is advertising revenue ever acceptable? E.g. would ads run on a university site that provides funds for student services compromise a university.
  2. Is providing free resources and tools, but charging for support and accreditation acceptable?
  3. Would 2) be acceptable if the learner didn't pay, but used Government subsidised 'vouchers'?
  4. Is a model that relies solely on Government funded students viable?
  5. Would charging companies, not individuals, for professional development be acceptable?
  6. If we believe in OERs, how do we find a sustainable model for them that allows educators to be employed while giving away their content?
And there are many more. The point is that technical and social changes are being felt by higher education. Some of this will be good, some will be bad, but we are likely to face some difficult choices, which we should start considering now.





Web 2.0 - even if we're wrong, we're right

Brian Kelly has a good slidecast talking about exploiting the social aspects of web 2.0.  He gave a similar talk with the title 'Web 2.0 - what if we're wrong?' and in Twitter I tried to argue that even if we're wrong, we're right, but struggled with the 140 character limit, so I'll put my argument here.

Brian makes a good case about avoiding the Gartner Hype Curve where you have rising expectations, which are not met, and then a trough of despair (I can't embed the actual slide direct, but it's slide 19). He is right about this, and the possible risks. Many web 2.0 companies don't have a sustainable business model, and there is undoubtedly some hype amongst all of this. Brian gives a good account of how these risks can be overcome without retreating from the brave new world. His angle is from IT services, but I want to broaden out his argument.

Just as with the initial dot com bubble, the fact that there is hype doesn't mean that the overall direction isn't correct. It may not completely change the world in the next 18 months, but it will significantly change the world in the next 5 years. Ewan McIntosh digs up a great quote from Clifford Stoll in 1995 saying (amongst much pooh-poohing of this internet stuff):

"Then there's cyberbusiness. We're promised instant catalog shopping - just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. So how come my local mall does more business in an afternoon than the entire Internet handles in a month?”

Few would doubt we do all of those things online now, and much more. So even if the e-commerce enthusiasts were wrong about the speed and extent of change back then, they were more right than Stoll was in dismissing it.

And that's the case with social networking, web 2.0, user generated content, liberation of content, etc. Even if it doesn't turn out as some enthusiasts predict there is one key point that the detractors always miss - it will never go back to how it was. After wikipedia, Flickr, YouTube, iTunes, etc the idea that consumers of newspapers, books, music, television, and yes, education, will realise it was all just a silly mistake and go back to how it was may be what the industry leaders dream of, but is unlikely, to say the least.

Which brings me on to my even if we're wrong, we're right argument. Sure things won't be the utopian vision of free services, open education and democratisation that some talk of, but whatever comes after the current trends will build on top of them. Just as web 2.0 built on what had happened in the first wave of web development. And the people who got it, the founders and the visionaries weren't people who had dismissed the web and insisted it would go away. They were people who engaged with it, and could see how to take it forward. So, whatever comes after web 2.0 (don't say web 3.0), the people best placed to understand it and adapt to it will be those who have immersed themselves in the current technological climate, and not those who have sat waiting for it to fail so they can say 'told you so.'

When Reorgs strike

Chairs

Chairs in boats by Stuck in Customs http://flickr.com/photos/stuckincustoms/216810101/

I work in the Institute of Educational Technology at the OU, where we've recently had a review. The result is something of a reorganisation. There are good and bad elements to it, as always. I'm not going to go into the review itself, but rather reorganisations in general. Reorgs were a feature of the early PC industry, partly I think to demonstrate that these type of companies were more fluid and dynamic than the highly structured, rigid companies that had come before them, e.g. Apple vs IBM.

Reorgs weren't always productive though. In his book, 'Insanely Great' about the development of the Mac, Steven Levy argues that the constant reorgs at Apple were one of the reasons Apple struggled to follow up on the initial success of the Mac (this was back in the 80s). One could take a 'Social Life of Information' perspective and argue that through reorgs a lot of that informal, socially bound knowledge that is required for organisations to function is lost, or at least disrupted.

So, at one extreme excessive reorganisation destroys some of social fabric that holds an organisation together. But I wonder if in higher education we are too much at the opposite end. I remember a colleague arguing that far from have too many reorgs, we don't have enough. This allows people to think that the way things are structured now is the only way it can be. Artificial divides build up between disciplines, people tend to work with the same crowd, and there is sedimentation around process and ideas. I accept that there are a host of other issues that surround reorgs, for instance job security, identity, the time and cost involved and one's sense of professionalism, but if these are satisfied, then I think there may be something in what my colleague was saying.

So maybe a reorg every 5 years or so should be standard, and we could have faculties such as 'Social Sciences and Mechanical Engineering', 'Computing and History' and 'Sports Science and Mathematics'.

Actually, I think that with new ways of connecting, it's not that the reorg should be more prevalent, but rather that organisational structures, which are often physical organisational structures, are increasingly irrelevant. My OU network is as much to do with my OU Twitter network as it is to do with my 'formal' placement in a group, which is in an Institute. I think it is addressing how we nurture, manage and support these kinds of structures that will be the next challenge rather than finding ways of slicing the cake differently.

Or put another way, in Weinberger's term reorgs are about filtering on the way in, we need to find ways of filtering on the way out.

Technorati as scholarly metric

Techrank

The other day my technorati authority finally nudged past 100. This is significant for me because in my annual staff appraisal meeting last year one of the goals I set myself was to achieve this. I did this because I wanted to test the whole staff appraisal system, and as part of my campaign to get blogging recognised as a scholarly activity, in the Open University at least. Having measurable outputs then is a means of bringing blogging in to the fold - like publishing a number of journal articles, or delivering a number of presentations. It's measurable, therefore it's real in the eyes of official processes.

Having achieved my goal (and ahead of schedule too!) I thought I'd reflect on it, in case anyone is attempting something similar. There are a number of questions one should ask about this use of Technorati as one measure of academic performance.

Firstly, is it reliable? This itself breaks down in to two parts: Is Technorati itself working reliably, and then is it a reliable measure of academic output. Taking the Technorati element first, I'd say - sort of. In my experience it sometimes gives odd results - my authority dropped when In posted two new items. Why would it decrease with new posts? It also hasn't picked up some people I know have linked to me, this may be because they are not listed on Technorati themselves. And it also takes ages to update sometimes. For some reason my blog is shown twice, with two different authorities. So, there may be some glitches, but overall it acts as a reasonable proxy to blogging reputation.

The second element was whether it is a good measure of academic output. Clearly Technorati itself doesn't care what I blog about. I could have increased my authority by blogging about Paris Hilton, or by indulging in blog wars and linkbaiting. That doesn't make it a good educational blog, so clearly your Technorati authority needs to be only one component.

After reliability we come on to desirability. Would it be good to have your Technorati authority (or any such measure) used as part of your scholarly output? There are two viewpoints to take on this, firstly from the educational establishment, and secondly from the blogging community. In terms of the establishment I'd argue that although there are issues around reliability, the same is true of traditional measures also. It is relatively easy to get publications out in some journals, to publish lots of papers from the same basic idea/research by only changing a small element between each and to get research students to do all the work. To combat this we end up with the convoluted and tortuous measures of esteem that are found in the RAE.

From the blogger's perspective the reaction might be 'please don't ruin blogging by making it one of your measurable factors.' Having seen what this has done to research publications (ie transformed them from a genuine activity to a game to be played for points), the last thing you'd want as a blogger is to have this area of creativity, engagement and enjoyment trampled over by herds of bean-counters. One can imagine what it would be like - points for rate of blogging, for your ranking, for the number of subscribers, etc. All of which would transform behaviour and ruin it. But, having said that if we bloggers truly think it is the best place for academic discourse, then getting it recognised as such may be important for encouraging new academics who need to keep an eye on their career path.

Overall then? For me it's been worthwhile having a specific target, and having some form of measurement I can feed into the system to have that activity recognised. Perhaps the thing to remember is that it doesn't matter what it means, after all is an authority of 100 good? Should it be 200, 700, or some other number? What does it mean in terms of reach? But there is a measurement in the system, and the system likes measurements, so it can rest easy.

The Economist debate - my 2p worth

As most people have blogged, there is a debate on social networking in higher education over at the Economist. Ewan Macintosh takes the pro side.

For what it's worth here was the comment I posted:

In some ways the argument is irrelevant - it's like asking 'is alcohol beneficial to study?' You could argue either way, but regardless of what we think students are going to use it anyway.

But, that aside, let's look at what SNS offer - a sense of community, peer support, enthusiastic users, engagement with technology, resource sharing, democratic participation - hmm, these are all things we've been desperate to have in higher education for years. We've largely failed in many of these (as anyone who uses a VLE can attest), so why wouldn't we look at what happens in SNs? It would be remiss of us not to do so.

However, there are some big cultural issues that higher ed will need to get over - in particular HE is based on a very hierarchical model, and is often obsessed with controlling the student experience. In a social network you have to let go. In short you have to accept bottom up over top down - and that will be tough, as it goes against 3000 years of educational instinct.

So, my conclusion - of course higher education should try and adopt principles of social networks and 2.0, but the question is whether it can.