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Carl Morris

There's an additional observation we could make here about another form of useful content: links.

Hannah frequently links out from Guardian Cardiff to other blogs and sites - particularly her first post every day which is a morning roundup. (Example)

If you run one of these blogs/sites it engenders a lot of goodwill by having Guardian link to you because you get kudos, attention and linkjuice.

I like to think this grows the overall network and their "market" (although Guardian Cardiff is still experimental).

As a reader you get more value from Guardian Cardiff in the same way Google Search is valued - they keep sending people away.

How far does this go? "Competitor" Media Wales (Trinity Mirror) heard about the plan for Guardian Cardiff and rush-launched YourCardiff. But rather than shunning them Guardian Cardiff wholeheartedly links to assorted YourCardiff posts - and vice-versa.

So in education maybe you could go further than "small invited contributions from other academics" and link out to useful materials wherever they may be housed. I know this is second nature to you anyway.

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