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26/03/2009

Comments

Brennig Jones

I've been pondering this. For me the radio revolution has been helped by podcasts. I download Adam & Joe, Scott Mills Daily, Best of Moyles. If there was a Radcliffe & McConie I'd get that too. These developments mean I can listen to the bits of the radio output that I want to (i.e. the chat but minus Rhianna or whatever other musically-challenged artists are currently getting airplay). For music output I listen to music podcasts that play my kind of music. It works for me. :)

Martin

Hi Brennig, yes I meant to put podcasts in. They were really the big disconnect from the scheduler. Once you could download regularly and create your own playlist of shows you became a scheduler.
Unfortunately a lot of shows aren't available as podcast, and when they are, they cut out the music (which, as you say can be a blessing).

Carlton

I think you're right, Martin, that Any Time media is all rather inevitable but while there are many positive aspects to schedule-less programming, there are some valuable things that we might lose in the process.

The success of traditional media to date can be largely attributed to its social nature - it is a shared experience, one that can be planned and discussed communally later. The major storylines in soaps like Eastenders have dominated both playground and workplace conversation on the following day - indeed these timetabled events form the basis of much social intercourse. And it is a trend that continues, albeit it in evolved forms. This week's launch of the Apprentice was the dominate theme on Twitter during the broadcast slot and immediately afterwards.

There is real importance to these shared events both in terms of the programme value for the producers (who need large audience to justify budgets) and socially for creating common ground.

The personalisation of media consumption has many benefits but as markets and experiences fragment into ever more individual chunks it will inevitably have an effect on what we share.

c

Martin

Hi Carlton - you are right, for TV in particular, a good response to this is to try and make 'event TV'. Sport is an obvious example, but as you say, things like The Apprentice also work. This works really well with a distributed back channel (twitter basically). I blogged last year that The Eurovision song content (http://nogoodreason.typepad.co.uk/no_good_reason/2008/05/twitter-events.html) is possibly _the_ twitter/TV event.
But it's only going to work for some things, often progs that you want to gossip about, like the two mentioned. Drama can work too (I had a good twitter session while watching Margaret recently). It's not going to work for everything though.

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